Showing posts with label induction unit. Show all posts
Showing posts with label induction unit. Show all posts

Thursday, 13 November 2008

Induction unit. Perfume advert


My plan for my perfume advert is 'English Idol'.
I wanted to focus women aged between 16 and 25, and then explored what typically 'british' things would appeal to them. I had the idea of TV talent shows, as these are huge at the moment and it seems everyone wants to 'live the dream' and become a TV-made celebrity.
I then decided that I wanted a woman who had become successful through a TV talent show. (This was quite difficult because not many of these women are still famous.)My first idea was Lenona Lewis, but then i decided on Cheryl Cole, who won popstars the rivals with successful band 'Girls Aloud'. This seemed perfect because many young women like Girls Aloud, Cheryl is now a judge on The Xfactor, and although very attractive she also looks like a 'girl-next-door'.
I decided on'English idol' as it is similar to 'American Idol' (an american TV talent show) and Cheryl is also an idol to many of my target audience.